'Brand colors' are 1 or more specific colors that represent your brand and are used in all visual communication. These colors are carefully chosen to build a recognizable and consistent brand identity. Using solid colors helps a brand to stand out visually and create an emotional connection with the audience, by conveying associations and values ​​that fit the image of your brand. Using 1 color often gives peace, more colors a more eclectic look.

'Neutral colors' are colors that do not have a strong emotional charge or association and usually serve as a background or base in designs. They are often used to balance and support other, more striking colors, and provide a calm, harmonious look in visual designs. 

'Semantic colors' are colors that convey a specific meaning within the context of a design or user interface. They are often used to communicate a certain function or status, such as red for errors or warnings, green for successes, blue for information, and yellow for attention or warnings. In web development and UI design, semantic colors help users intuitively understand what is happening on a website or application, by directly relating the color to the action or message being conveyed.